Search & Filtering
You are the CEO in one of the Telecommunication companies in Bahrain (Zain, Batelco, OR STC), and you are considering the establishment of an internal marketing research department.
What are the industrial, institutional, and structural factors you need to consider before making this decision?
- As the public relations practitioner of the Thuthuzela Care Centre in your community, you have been tasked to compile a communication plan for a campaign that will be used to fight against Gender-Based Violence against women and children in the community. Choose any one of the communication models explained in the presentation and explain how such a communication plan could be guided by your chosen model. (15)
Describe a shopping good that you or someone you know purchased. What kind of research did you or that person do before buying the product?
Learning Task 2.1
Universal Robina Corporation is one of the largest branded consumer food and beverage product companies in the Philippines.
*Select one country and discuss how the company used the export strategy in entering the said foreign market.
*Identify the successes and challenges of URC in the said foreign market.
Learning Task 2.2
Select one country where MCDONALDS has international operations.
*Discuss the entry strategy of MCDONALDS, in entering the said foreign market.
*Identify the successes and challenges of MCDONALDS in the said foreign market.
Learning Task 2.2
BMW in China.
*Discuss the entry strategy used by BMW, in entering China.
*Describe the marketing mix and the overall strategy of BMW in China.
Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details.The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers. ‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.
explain how exporting foregoes potential location economies
Provide a concise explanation whether you agree or disagree with this statement: “A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.”
1. Universal Robina Corporation is one of the largest branded consumer food and beverage product companies in the Philippines.
* Select one country and discuss how the company used the export strategy in entering the said foreign market.
* Identify the successes and challenges of URC in the said foreign market.
2. Select one country where MCDONALDS has international operations.
* Discuss the entry strategy of MCDONALDS, in entering the said foreign market.
* Identify the successes and challenges of MCDONALDS in the said foreign market.
3. BMW in China.
* Discuss the entry strategy used by BMW, in entering China.
* Describe the marketing mix and the overall strategy of BMW in China.
