Answer to Question #241014 in Marketing for Aljean

Question

Provide a concise explanation whether you agree or disagree with this statement: “A business is not defined by its name, statutes, or articles of incorporation. It is defined by the business mission. Only a clear definition of the mission and purpose of the organization makes possible clear and realistic business objectives.” 

Answer 1

Yes, a company's name, statutes, and articles of incorporation do not define it. It's determined by the company's mission. A mission statement is an action-based declaration that outlines an organization's purpose and how it serves its clients. This can include a description of the business, what it does, and its goals. Mission statements provide employees with a clear understanding of the meaning and purpose of their work by demonstrating how their activity contributes to a greater aim. Employees are more likely to notice the positive parts of their daily operations when they have a mission statement.