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Why it is important that a Marketing Professional is aware of the competition?


Suppose you are conducting market research for your favorite hotel or restaurant



brand. Sales have been lagging for two quarters, and you are determined to find out



why. You decide to host an in-person focus group to gain customer insights into your



brand’s current product offerings. You are also interested in obtaining feedback on a



new product that your brand plans to launch in the next six months.



a. Determine the makeup of your focus group. Who should be invited to the focus



group, and why?Suppose you are conducting market research for your favorite hotel or restaurant



brand. Sales have been lagging for two quarters, and you are determined to find out



why. You decide to host an in-person focus group to gain customer insights into your



brand’s current product offerings. You are also interested in obtaining feedback on a



new product that your brand plans to launch in the next six months.



a. Determine the makeup of your focus group. Who should be invited to the focus



group, and why?

complete the mini marketing outline and briefly describe each briefly


many products are now being sold online. name three product that you believe should never be bought online but only in real store


Suppose you are conducting market research for your favorite hotel or restaurant

brand. Sales have been lagging for two quarters, and you are determined to find out

why. You decide to host an in-person focus group to gain customer insights into your

brand’s current product offerings. You are also interested in obtaining feedback on a

new product that your brand plans to launch in the next six months.

a. Determine the makeup of your focus group. Who should be invited to the focus

group, and why?

b. What types of information would you want to obtain? Identify possible questions

to present to the focus group.


A random variable X (late X is the weight of persons in Ethiopia) has a normal distribution which mean 72.4 with a variance 169. What is the probability that it will take a value greater than 82.9?

1. a. First, you are going to identify and outline 2 market segments that operate in this fragmented market. Make sure to document the i) psychographics, ii) demographics, iii) geographics, and iv) the segments’ behavioural patterns of these 2 market segments. Substantiate each of the segments that you have identified by referring to both a piece of qualitative data and a piece of quantitative data that you have come across during your market research 250 words max. per market segment, excluding data; 750 words max. in total, excluding data


1. Evaluate Fresh Choice's restaurant concept.




1.1 Do you think that this product concept can be successfully introduced in your chosen country without any modification?




1.2 What are the factors which may facilitate or impede the acceptance of the soups-and salads concept among foreign (local) consumers? 1.3 In the case that the existing concept is not totally appropriate, what are the modifications




that you will make? Explain your rationale.

Baby weights: The weight of male babies less than 2 months old in the United States is normally distributed with mean 11.7 pounds and standard deviation 2.9 pounds.





(a) Find the 81st percentile of the baby weights.





(b) Find the 10th percentile of the baby weights.





(c) Find the third quartile of the baby weights.





Use Excel and round the answers to at least two decimal places.





2. Recommend and prepare a pricing strategy for a videographer that aligns with her pricing objectives ( assume / suggest these objectives ) and considers relevant costs , demand , and revenues ?


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