Answer to Question #320912 in Marketing for shree

Question

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. 

Answer 1

Marketing plan.

1. Create engaging content

2. Timing my message correctly - will ensure my soccer advert is displayed when most people especially youth are watching television, listening to television, reading magazines among others

3. Developing a target audience - the most target audience for soccer is youth and middle-aged adults located in urban areas with middle and high income.

4. Use of the right tools such as televisions, radios, newspapers, mobile devices, and online where most people view sporting activities.

5. Considering sports marketing forms

6. monetizing my videos to on-demand content

7. Involving in brand partnership with popular sports to capture more sporting fun

8 sponsorship activities to create soccer awareness around the world