Answer to Question #321137 in Marketing for aayush

Question

You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations. 

Answer 1

ways to manage your customer expectations before the commercial launch of the service;

Don't be afraid, to tell the truth about the service.

Adapt how you speak to your customers.

Go where your customers are going to provide the info and get back feedback.

Make sure your customer service team is well prepared.

Be as flexible as possible when determining specifications.

Listen to what your customers are saying.