Answer to Question #324258 in Marketing for mas@6666666666

Question

Customer relationship management (CRM) plays a pivotal role in ensuring that customers remain loyal to a particular brand or organization. In light of the case study you have read, critically distinguish the various e-CRM strategies that Yunnan Lucky Air should implement in order to gain competitiveness over their rivals

Answer 1

Customer relationship management (CRM) is a set of techniques, methods, and technology that businesses employ to manage and analyze customer interactions and data over the course of their relationship with them. The purpose is to improve customer service relationships, encourage client retention, and increase sales.