Question

This activity provides a hypothetical channel selection decision for the Pizza Galore chain. Assuming that Pizza Galore wanted to introduce a mini breakfast pizza (say with bacon and eggs), then which would be the best way for them to distribute it? Why would this be the best option?

Answer 1

Only available as a home delivery option (Which would still require stores to open 4-5 hours earlier) The reason is that we're advertising it as breakfast, so it'll only be available in the morning - people don't eat much at the bus station.