Answer to Question #320928 in Marketing for preethi

Question

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles.

Answer 1

1. Product. Product refers football
2. Price. Price refers to the skills acquired by the footballers
3. Place. In the marketing mix, place refers to India and the rest of the world
4. Promotion. Promoting the football industry.