Answer to Question #320929 in Marketing for preethi

Question

You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations. a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project. b. Create a 10-question survey questionnaire. 

Answer 1

Research Program

Demographics will focus on factors such as age, gender, education level, occupation, and family situation can help you determine what customers need and what they're willing to spend.

The target population is the entire population, or group, that I am interested in researching and analysing. A sampling frame is then drawn from this target population.

China's geographical environment is diverse with snow-capped mountains, deep river valleys, broad basins, high plateaus, rolling plains, terraced hills, sandy dunes with many other geographic features and other landforms present in myriad variations. In general, the land is high in the west and descends to the east coast. The eight major geographical regions, which overlap somewhat with cultural or subcultural (regional culture) areas are The Northeast, North China Plain, Loess Plateau, Northwest, Lower Yangzi/South Central China, Maritime South, Southwest and Tibetan Plateaus.

b) 10-question survey questionnaire to ask customers about your product:

1. How often do you use our products?
2. Which features are most valuable to you
3. How would you compare our products to our competitors’?
4. What important features are we missing?
5. What are you trying to solve by using our product?
6. What other types of people could find our product useful?
7. How easy is it to use our product?
8. How would you rate the value for money?
9. How likely are you to recommend this product to others?
10. How could we improve our product to better meet your needs?