Answer to Question #320261 in Marketing for Dineko

Question

Report on the importance of ethical behavior in the public relations profession.

Answer 1

Ethical behavior is important in public relations as it helps ensure that employees are performing their duties well. It helps the workers develop and maintain good relationships with other employees and clients. Public relations profession requires a lot of interaction and networking. For this reason, those in this profession must conduct themselves in an ethical manner so as to maintain and build the organization's image.