Answer to Question #320849 in Marketing for Wanjo

Question

Kizuri Ltd is an East African Brand that deals with special skin soaps. The company embraces the use of local raw materials in their manufacture. You are the marketing manager of Kizuri Ltd task with the responsibility to analyze the marketing environment in Kenya.

In your analysis inlcude the following:

Kizuri ltd different Products and the target market

Analyze the micro and macro environment

Include relevant examples of each area of the environment

Answer 1

Kizuri Ltd's micro and macro environment is a collection of forces or factors that are near to the company and can influence its performance as well as day-to-day operations. Company, Suppliers, Marketing Intermediaries, Competitors, General Public, and Customers are the six components of the micro environment in Kizuri Ltd.