Answer to Question #240819 in Marketing for Maxx

Question

1. Universal Robina Corporation is one of the largest branded consumer food and beverage product companies in the Philippines.

* Select one country and discuss how the company used the export strategy in entering the said foreign market.

* Identify the successes and challenges of URC in the said foreign market.

2. Select one country where MCDONALDS has international operations.

* Discuss the entry strategy of MCDONALDS, in entering the said foreign market.

* Identify the successes and challenges of MCDONALDS in the said foreign market.

3. BMW in China.

* Discuss the entry strategy used by BMW, in entering China.

* Describe the marketing mix and the overall strategy of BMW in China.

Answer 1

1. Selected country is Japan

The marketing strategy used is directed at exporting through well-known food and beverage industries in Japan and the use of social media such as Facebook

Challenges faced by universal Robin cooperation while entering Japan includes high competition from other industries such as dove food company and san might pure food company. Another challenge is weak operating performance and the use of outdated technology

The URC successes include cresting the well-known and trusted brands and establishing a strong market position making it rank top among the well respected and profitable company

2. Selected country is India

Marketing strategies used by Macdonald's to enter India are by offering a culture-friendly menu by excluding beef and pork items in the menu but ensuring all products are 100% vegetables and fewer eggs.

The success of McDonald's in India is focusing on customer satisfaction by creating a clean environment, maintaining quality food, affordable pricing, and good relationship and loyalty with the company suppliers.

Challenges faced by McDonald's while entering India include location constraints, competition from the fast-casual restaurants, and Chinese quick services such as dominos KFC and doubting Chinese brand quality by most foreign countries.

3. BMW enters the chain through a joint venture strategy with well-known china automotive company called Brilliant china automotive holdings Ltd.

The marketing strategy used by BMW group to enter the chain is by targeting their customer's geographical segmentation such as more industrial areas. The BMW group marketing mix focus on products, price, promotion and places