Marketing Answers

Explain the four dimensions that determines digital presence of a company, with

relevant examples.

It is generally accepted that branding and measuring brand equity is important and that there are three levels of brand acceptance linked to loyalty that a brand can instil in customers. Write a 1000-to-1200-word essay in which you :

• Identify and explain the three levels of brand acceptance.

• Discuss the reasons why brand metrics are important

• Describe two of the three approaches used to calculate brand value

In experimental research, an agricultural scientist is comparing maize yields per acre

for which a nitrate based fertilizer has been used to those from plots having a sulphur

based fertilizer. A sample of 100 acres using nitrate has yielded an average of 56.2

bags per acre with a standard deviation of 12.5 bags. The sample of 150 acres with

sulphur fertilizer has yielded an average of 52.6 bags per acre with a standard

deviation of 13.8 bags. Test the relevant hypothesis to validate or invalidate whether

nitrate based fertilizer is superior at 10 percent significance level (6mks)

Develop a Public Relations campaign for a Bank of your choice to highlight the

“Digital Banking” edge that your Bank offers

Develop a Public Relations campaign for a Bank of your choice to highlight the 

“Digital Banking” edge that your Bank offers

In your opinion, which segmentation strategy is adopted by Kia Motors

Mbambo Denk Tjiueza Corporation want to start their own business and they are in a hurry. They have decided not to not to write a marketing plan because they already have funding and do not need a formal proposal. They think that writing such a document would take too long. Discuss why it is important or not important for them to write or not to write a plan.

It is sometimes argued that marketing is not of any value for the consumer. Respond to this assertion and also consider the benefit of marketing for the performance of the firm. 

Discuss why you would recommend to X Company of your choice that wants to enter Pietermaritzburg - Kwazulu-Natal South African market, to use the Michael Porter’s Model.

Why would a researcher in the business environment prefer to use both phenomenology and positivism methods? Explain with clear examples.