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Wether to standardize or adapt a product will be one of the central decisions an international marketer makes. Select a global product which is available in the Philippines. What was standardized or adapted? Why did the marketing team make these choices?


1. Outline and explain five (5) reasons for International Trade.

2. Critically discuss the economic rationales for Governments to intervene in international trade which would affect their country.

3. Explain the concept of a trade embargo and its effect on the country where the embargo has been placed. You must provide examples to justify your points for each question.


how modern organisations can use missionary selling to their advantage in positioning a new product in the marketplace as well as to induct and educate potential customers about the need to consider such a product


This journal is an Open Journal, meaning you can chose what you write about and when you submit your journal.   Guidelines are as follows:

  • select a topic that relates to intercultural communication or development
  • your topic can be connected to a course topic or a topic that is not covered in this course (e.g. developing culture specific knowledge about a particular area of the world)
  • you can write your own question or respond to this question in relation to your topic: what did you learn about you and (fill in topic) and how will you use this knowledge/awareness/skill going forward. I'm available to give you feedback on your question if you prefer to write your own question.
  • your journal should be between 2-3 pages in length and follow the guidelines that we have used for our journals
  • you can submit your journal anytime before November 16th, 2021 at 1:00 p.m. 
  • 2 APA citations
What are the current advancement in marketing in the context of Pakistan? Write at least five Major factors in detail

Develop an outline of the objective for each goal and make suggestions about the possible channels and metrics that can be utilized for benchmarking each objective. 


Describe your new dipping sauce or condiment and explain how it would be eaten or what foods it would be paired with.

  1. Include two to three variations (could be different flavors, sizes, etc.)

how can modern organisations use missionary selling to their advantage in positioning a new product in the marketplace as well as to induct and educate potential customers about the need to consider such a product


how the Systems theory of public relations can be used to coordinate the planning and execution of your public relations activities with other sectors and sections of society.
There are many social criticisms of marketing because many people think that certain marketing practices can hurt consumers, other businesses and society as a whole. Identify one example, relevant to the clothing industry as a whole, of cases where each of the following social criticisms were justified. (Note: you will need to do some research to find these. You can find examples for the fashion / clothing industry including shoes and accessories as a whole and not just for The Sneaker Shack). (5) i. Excessive mark-ups (1 mark) ii. Deceptive pricing (1 mark) iii. Deceptive promotion (1 mark) iv. Low-quality products (1 mark) v. Poor service to disadvantaged consumers (1 mark)
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