Answer to Question #246846 in Marketing for Pein

Question

Wether to standardize or adapt a product will be one of the central decisions an international marketer makes. Select a global product which is available in the Philippines. What was standardized or adapted? Why did the marketing team make these choices?

Answer 1

The product is Photographic Cameras; Photographic Flashlight Apparatus.

Philippines adapted and standardized the manufacture of photographic items by making their lenses and flashlight so strong such that the production of the photos and images is appealing at the first instance. The marketing team made such choices since a photo is made more clear by its lenses and focus as well as its flashlight and that's what Philippines standardized making the products more competitive in the international market.