The current advancement in marketing in Pakistan has been due to the following; firstly Pakistan has put more emphasis on Digital Adverts. Digital advertising is one of the latest marketing trends in Pakistan. Through these digital adverts the marketing strategies in Pakistan have gone to another level. Secondly, Pakistan has advanced in marketing because of the use of Iconic Mascot Branding for their products. Pakistan uses iconic mascot branding because people tend to remember only the important things they want to keep in their memories. Just like that, Pakistan creates iconic mascots using popular celebrities as brand ambassadors to market its product.
Another reason for the current advancement in marketing in Pakistan is the Outdoor Branding at Famous Locations. These outdoor branding can be found in roads’ roundabouts to make it possible to be seen by as many people as possible. Social Welfare Campaign Marketing has also influenced the current advancement in marketing in Pakistan. Recently, many Pakistan buses have brands of Surf Excel ads. These brands help in marketing some of the Pakistan products.
Last but not the least, the current advancement in marketing in Pakistan has been influenced by Digital Advertising on Billboards. Through advertising their products on billboards, the marketing strategy of Pakistan has being advanced.
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