Answer to Question #246126 in Marketing for BENA

Question

how modern organisations can use missionary selling to their advantage in positioning a new product in the marketplace as well as to induct and educate potential customers about the need to consider such a product

Answer 1

Missionary selling is an important approach in marketing, and an organization can use it to convince customers and recommend their products for them. The approach can be of great advantage to an organization in creating a connection to the product, attracting potential customers through recommendations, and developing trust since it is an interactive form of selling.