Since public relations professionals must assess their environment, intended goals, activities, and input from stakeholders and the public to make the necessary organizational changes to fit within the environment and achieve a target state of equilibrium, system theory of public relations can be used to coordinate the planning and execution of your public relations activities with other sectors and sections of society. Concepts address how to enhance public relations effectiveness for both companies and society. Public relations experts examine a variety of perspectives when choosing how to establish a successful relationship with their audience.
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