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a budget for their promotional campaign. Identify which method you think is most suited
for The Sneaker Shackâs promotion strategy (1 mark). Motivate why you think this would
be the best budget method to use (1 mark).
Choose a real or made up example of a company, and describe at least three fixed cost the company has
which phase of traditional product life cycle the sneaker shack is as a product? motivate your answer by using 5 charecteristcs of that phase as well as 5 PLC strategies and applying to the sneaker shack
Consider the following tweet from The Sneaker Shack .identify which one of the three types of appeals this tweet is using
A. MATCHING TYPE. Column A contains a list of products and Column B contains a list ofservices. Match as to which service in Column B is related to the product in Column A. Write the letter of your answer in the space provided.
Column A: Products Column B: Services
_____1. Car A. Usability and durability
_____2. Xerox machine B. Repairs and maintenance
_____3. Smartphone C. Leasing or pay per copy
_____4. Credit card D. Entertainment
_____5. Organic products E. Consistent quality
_____6. Television F. Bills payment
_____7. Accessories G. Healthy lifestyle
_____8. Books H. Boost immune system
_____9. Vitamins I. Accuracy of information
____10. Basic goods J. Fashionable designs
K. Deposit and withdrawal
L. Refreshing
Match the variables in column A with the method of segmentation in column B. Write the
letter as your answer in the space provided before the number.
Column A Column B
______1. Brand concept a. Demographic segmentation
______2. Income b. Geographic segmentation
______3. Culture c. Psychological segmentation
______4. Knowledge d. Behavioral segmentation
______5. Climate
______6. Social class
______7. Lifestyle
______8. Loyalty
______9. Religion
______10. Education
there are four main types of consumer products and service classifications. Identify which type of consumer product/service classification The Sneaker Shack refers to if it is the first time that someone would consider using their service
dentify whether The Sneaker Shack uses a push or pull strategy or both (1 mark). Provide a motivation for your decision by providing examples relating to The Sneaker Shack. (2 marks).
#339914 on Dec 2023