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Why would a researcher in the business environment prefer to use both phenomenology and positivism methods? Explain with clear examples. 


In what ways can each of the business cycle stages affect consumers’ reaction to marketing strategies? Discuss with example


In a series of career books (Careers in Financial Services, Careers in

Marketing, and Careers in Retailing) presented a series of questions to assist

individuals in doing a proper personal assessment.

1. What is your greatest strengths?

2. What is your greatest weaknesses?

3. What is your long-term career goals in terms of job advancement? In

terms of earnings?

4. How important is career success to you? Will your career more important

than anything else?

5. Would you rather work in a large or a small company?


What can print ads do that broadcast ads cannot?


Give an example of an effective TV ad. From what you remember, what made it

memorable for you?


Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch. 


  1. What kind of career path would you expect an MTD to have based on the information in this case? Why?
  2. How could an MTD improve a retailer’s financial operations?

Case Study: Hewlett Packard

1. Research on the foreign market entry strategies that the company used. 

2. What entry strategies the company used and on what countries did they use these strategies. 

3. Cite examples of products that they market.


(HEWLETT PACKARD COMPANY)

1. Research on the foreign market entry strategies that the company used. 

2. What entry strategies the company used and on what countries did they use these strategies. 

3. Cite examples of products that they market.


is chinese Tea business famous in Pakistan? tell me the SWOT analysis and PEST analysis of chinese tea?


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