Answer to Question #244803 in Marketing for Laxus

Question

Match the variables in column A with the method of segmentation in column B. Write the

letter as your answer in the space provided before the number.

Column A Column B

______1. Brand concept a. Demographic segmentation

______2. Income b. Geographic segmentation

______3. Culture c. Psychological segmentation

______4. Knowledge d. Behavioral segmentation

______5. Climate

______6. Social class

______7. Lifestyle

______8. Loyalty

______9. Religion

______10. Education

Answer 1

1.c

2.a

3.b

4.d

5.b

6.c

7.c

8.d

9.c

10.a