Answer to Question #206979 in Management for Prince

Question

SUBJECT : CONSUMER BEHAVIOUR

Explain in detail , the consumer process model which helps in understanding consumer behaviour ?

Answer 1

The consumer processing model shows marketers how buyers make decisions in a rational, systematic, and reasoned way. The model explains how a consumer makes consumption behavior and follows eight processes which include being exposed to marketing through an advertisement or commercial, paying attention to the marketing, comprehending the information presented agreeing with what was comprehended, retaining accepted information in memory, retrieving information from memory, deciding from alternatives, and acting on the basis of the decision.