Answer to Question #206973 in Management for Prince

Question

SUBJECT : CONSUMER BEHAVIOUR

Elaborate in detail , What do you mean by family? How does family influence consumer behaviour , give 8 points with elaboration for this ?  

Answer 1

A consumer’s family is one of the most significant factors because a family helps shape an individual’s attitudes and behaviors. For instance, the influence of parents is significant because of how parents help their children to develop political and religious beliefs, lifestyle choices, and consumer preferences. These family influences affect how consumers look at purchases more directly than most other social influences on consumer purchasing.