Answer to Question #206971 in Management for Prabhdeep

Question

SUBJECT : CONSUMER BEHAVIOUR

Why is study of culture in a consumer-oriented market important for marketing manager, give 8 points with elaboration for importance ? 

Answer 1

• The management can use the culture to determine how people interact at work. Workers who work in a healthy environment are more motivated and loyal to their bosses.
• It aids the management in encouraging healthy competitiveness at work. Workers strive to outperform their co-workers in order to gain attention and respect from their bosses. Workers are motivated to succeed because of the culture of the business.
•  It assists the manager in developing the organization's brand picture. The institution's identity is determined by its work culture. 
• It enables the manager to apply methods so as to bring all personnel onto the same page. Workers must be handled fairly, and no one should feel overlooked or excluded at work. Workers must be able to adapt well to the institution's culture in order to perform at their utmost.
• It assists the manager in uniting personnel who come from a variety of backgrounds- Workers have a sense of belonging at work because of the culture.
• It supports the manager in fostering positive worker relationships. No one considers employment to be a burden, and no one conforms to the culture.
• It aids the manager in identifying the best group member. Workers, no matter how engaged they are, would submit their assessments by the end of the day in a culture where leadership is highly specific about the reporting process. No one should be forced to work. People establish a habit that allows them to be effective at work as a result of the culture.
• It also aids the manager in the formulation of goals and objectives. The institution's culture is influenced by the methods and methods used to attain its goals.