Answer to Question #206970 in Management for Prabhdeep

Question

SUBJECT : CONSUMER BEHAVIOUR

"Do you think the youngsters of a family cast a big influence on the purchasing decisions " Explain in detail , by explaining the statement with examples  

Answer 1

Yes. Youngsters of a family cast a big influence on purchasing decisions. They directly influence the purchasing decisions of the entire household on choices such as: food and beverages, picking suitable recreational locations, electronic purchases, clothing purchases and forms of entertainment. Youngsters of a family also exercise directly influence on their families' purchasing decisions on kid-oriented products. For instance, youngsters tend to influence purchasing decisions on their own shoes, toys and games. They influence their parents on the specific brand to consider, product features that are important to them and specific retailers to consider. The sharply increasing number of commercial appeals targeting young adults in the recent decades is significant proof of youngsters' big influence in a family's purchasing decisions.