Marketing Answers

Some companies market their products without first identifying their target. After several months of operation, they profile their customers and classify them geographically, demographically and psycho-graphically. The most recurring profile of customers is identified as the "target market" is this workable? Explain briefly.

The concept of reserving an Ola Scooter by paying ₹499 means that customer will be first

in line to purchase it when the company announces its deliveries. The company also gives

an option to cancel and get a refund anytime. Based on the statement, plan an appropriate Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer.

There is conflict between the manager and one of the employees in the procurement department of the profit making company. They are in a disagreement whether company would make charitable donations. According to manager the company should not give money to charity because it does not generate any income, in contrast the employee has expressed that it is important that the company should give back to the community .

Analyze the scenario provided above .Advice your client on how to address the following matter. What insights could the ethical dimensions should be short and concise to be more practicable?

prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

i) Marketing Programme Positioning Strategy

1. Promotion strategy- indicate the planned strategy, actions for advertising, publicity, internet, personal selling, and sales promotion.
2. Marketing research- identify information needs and planned projects, objectives, estimated costs and timetable.
3. Coordination with other business functions- specify the responsibilities and activities of other departments have an important influence on the planned marketing strategy

prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

i) Marketing Programme Positioning Strategy

1. Product strategy - set strategy for new product, product improvement and product deletions
2. Distribution strategy- indicate the strategy to be used for each distribution channel, including the role of channel members, assist once and support provided, and specific activities planned. 
3. Price strategy - specify the role of price in the marketing strategy and planned actions regarding price

prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

i) Marketing Programme Positioning Strategy

1. Product strategy - set strategy for new product, product improvement and product deletions
2. Distribution strategy- indicate the strategy to be used for each distribution channel, including the role of channel members, assist once and support provided, and specific activities planned.
3. Price strategy - specify the role of price in the marketing strategy and planned actions regarding price.
4. Promotion strategy- indicate the planned strategy, actions for advertising, publicity, internet, personal selling, and sales promotion.
5. Marketing research- identify information needs and planned projects, objectives, estimated costs and timetable.
6. Coordination with other business functions- specify the responsibilities and activities of other departments have an important influence on the planned marketing strategy.

Use real-life examples to explain issues related to old and new economies. 

South Africa’s unemployment rate is in the region of 27%.if south Africa moves towards a púre...........economy, one of the advantages would be a strong posibility of full employment.

conduct a detailed discussion on the importance or benefits of segmenting and targeting markets for firms and include a myriad of national and international examples

conduct a detailed discussion on the importance of benefits of segmenting and targeting markets for firms and include a myriad of national and international exapmles