Answer to Question #314754 in Marketing for shan

Question

prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

i) Marketing Programme Positioning Strategy

1. Product strategy - set strategy for new product, product improvement and product deletions
2. Distribution strategy- indicate the strategy to be used for each distribution channel, including the role of channel members, assist once and support provided, and specific activities planned. 
3. Price strategy - specify the role of price in the marketing strategy and planned actions regarding price

Answer 1

Twitter announced during its analyst day on Thursday that it intends to double its user population and revenues by the end of 2023, owing to new features it would introduce to the site.