Answer to Question #314751 in Marketing for shan

Question

prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

i) Marketing Programme Positioning Strategy

1. Product strategy - set strategy for new product, product improvement and product deletions
2. Distribution strategy- indicate the strategy to be used for each distribution channel, including the role of channel members, assist once and support provided, and specific activities planned.
3. Price strategy - specify the role of price in the marketing strategy and planned actions regarding price.
4. Promotion strategy- indicate the planned strategy, actions for advertising, publicity, internet, personal selling, and sales promotion.
5. Marketing research- identify information needs and planned projects, objectives, estimated costs and timetable.
6. Coordination with other business functions- specify the responsibilities and activities of other departments have an important influence on the planned marketing strategy.

Answer 1

Creating a Twitter marketing strategy for your brand

1) Audit your Twitter account.

2) Find your Twitter voice.

3) Use Twitter hashtags and trends.

4) Utilize Twitter ads.

5) Find out when to Tweet.

6) Schedule Tweets ahead of time.

7) Engage with your followers.

8) Set measurable Twitter goals.