Marketing Answers

MYSTERIOUS TERMINATION

QUESTIONS:

1.

Who would most likely have intervened to terminate the senior team over issues of

conduct?

2.

Give some examples of the kind if ethical misconduct that could have led to the

termination of the entire senior leadership of MGFIC.

3.

Was it a good idea to fire them all the same time with no detailed explanation.

4.

How are the stakeholders of MGFIC likely to react to this news? Explain.

Britannia Marie Gold is facing severe competition in the markets where they were leaders. Due to entry of new players, the company has witnessed a decline in sales. The Marketing head has called for meeting along with the Brand Management team to discuss the way out to face the increasing competition.

a. What Line extension strategies would you suggest to counter the competition? Justify your answer.    (5 Marks)

b. Suggest an appropriate promotion mix for Britannia Marie Gold.   

Qd= 30 - 5P

Qs= -10 + 3P

3. Now assume that Sam’s shirts sell for $400, his sweaters for $600, his socks for $150, and his hats for $200. Would your pricing strategy recommendations change any? Why or why not?

A videographer specializing in weddings currently charges $2,000 to shoot a wedding. She has been shooting weddings for over twenty years and has now booked some well-known clientele. Which two pricing strategies would be most strategic for this videographer and why? What other pricing recommendations would you make to this videographer?

Required: Answer the following

1. What is the sales mix of videos and equipment sets

2. Compute weighted average contribution margin

3. Compute the break-even quantity of each product.

4. What is weighted average contri

John Doe started his business, Copy Specialties, Inc. on January 5, 2016. The following information was obtained from the accounts of the company as of January 31, 2016. In the space provided, please prepare, in proper form, an Income Statement, Statement of Stockholder’s Equity and Balance Sheet for the month ending January 31, 2016.

Conduct an extended narkerting mix 7ps analysis that details stipulated product insight 2022 instagram story with question sticker and customer incentive along with how it implementation will be intergrated

You are the marketing director for Supermax theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service, you want a better orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project.

b. Create a 10-question survey questionnaire

Using your results from 2(a) and other information, recommend whether GMC should

bid to take over PPS.