Answer to Question #313137 in Marketing for rohan

Question

You are the marketing director for Supermax theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service, you want a better orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project.

b. Create a 10-question survey questionnaire

Answer 1

My research plan for the supermix theater chain.

Geographical area - urban areas of India

Demographic - urban residences, middle-class income, fairly educated, mostly young men and women of middle age group from 19 to 35 years. The target customers will be musicians, artisans, designers, and young people who love music among others.

10 questions for the questionnaire

1. Have you ever heard about theatre?

2. How frequently do you go to the theater?

3. What do you like r dislike about theater?

4. How do you feel when you are in the theater?

5. What is the nicest theater in this area?

6. What makes you feel it's the best theater?

7. How much can you spend in the theater?

8. Do you think theater is important? 9. Are people interested in visiting the theater

10. Do you have any questions or suggestions for us