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a) Differentiate between corporate vertical marketing system, administered vertical marketing system, and ccontractual vertical marketing system, give an example of real organization that used each of the systems
b) give an example of a company that implemented but failed to execute a horizontal marketing system. Explain the reason for the failure
c) discuss the two most widely used channel system by producers during the pandamic. Explain the advantages and disadvantages of the system
Purchasing a new home is a huge effort. Property agents havr a doubtful reputation among those in the sales industry. But the property agent role is crucial to property transaction.Refer to the process of personal selling suggest the sequence of events for property agent
Pfizer inc's covid 19 vaccine has become the worlds vaccination of choice. From Latin American to middle east countries have lined up for the jab. If you are in charge of determining the price of the vaccine discuss the steps involved
japan's sony corp expects operating income to slip only 4.3% following record profit from dales of music, games and other content to people forced to stay at home by covid 19 lockdown measures
(A) use the five product levels of product heirarchy to explain the products of sony corp
(B) explain two strategies used by sony to maximize its sales oppurtunites by building connections with its brand or product so that customer will see its brand name more often
Physical retailers were pushed out by e-commerce players include amazon l, aliexpress, and lazada, which all reported significant increases in platform and user growth in 2021.
(a) discuss the target customer and the value proposition of any three selected e-commerce players
(b) explain what is competitive frams of reference for the selected three e-commerce players in question (a) justify the frame
(c) justify either e-commerce players in question (a) refer as points of difference or points of parity
Case Study: A Noodle for a New Generation
Describe Noodle’s competitive advantage
how the technology plays an important
role in entrepreneurship.
Quality Ceramic, Inc. (QCI) defined five submarkets within its broad product-market. To obtain some economies of scale, QCI decided NOT to offer each of the submarkets a different marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets. QCI is using the
Is Mpala (Pty) Ltd producing in the short-run or long-run? Justify your answer
Is Mpala (Pty) Ltd producing in the short-run or long-run? Justify your answer.
