Answer to Question #312142 in Marketing for keda

Question

James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the advent of the Covid 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. 1. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. 2. State why the owner is considering using e-marketing. What benefits can e-marketing bring? 3. You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why? 4. State how you would manage ethical and legal issues in the digital environment

Answer 1

The COVID-19 epidemic has thrown the retail industry into disarray, forcing the closure of physical locations and casting doubt on the in-store experience's future. Many retailers are scrambling to provide effective service to customers through alternative channels as a result of these abrupt shifts. Companies who prioritized physical locations and face-to-face engagement over omnichannel methods have struggled to respond, while digital-first and omnichannel retailers have had an easier time pivoting. In a crisis, the starting point is crucial for merchants. Companies who can swiftly reinvent their omnichannel approach to provide a unique consumer experience will recover more quickly from the epidemic. Customer experience leaders experienced a shallower slump, recovered more quickly, and produced three times the overall shareholder returns in the long run, according to an analysis of the financial crisis of 2008.