Answer to Question #312619 in Marketing for KING

Question

Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer.

Answer 1

Ola scooter is the new product offered by Ola. Ola is launching electric scooters for its customers at the pre-booking of Rs 499 and customers are allowed to cancel their orders and the time they want. Therefore the segmentation of the Ola scooter is based on pricing and refund policy while targeting online motorists who need to improve their motorist's speed and also students on college or universities.