Answer to Question #312687 in Marketing for Sanyo

Question

Now that you have looked at various factors in the business environment that have played a significant role in Pretty & Clean’s current condition, you need to think about your competitors and the role they play in your market.

Using Porter’s five force model, discuss all five competitors, ranking them from ones that present the biggest threat in the market to ones that present the least threat to the organisation.

Answer 1

Porter's Five Forces is a framework for analyzing a company's competitive environment. The number and power of a company's competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company's profitability.