Answer to Question #314769 in Marketing for Priyanshu Goyal

Question

The concept of reserving an Ola Scooter by paying ₹499 means that customer will be first

in line to purchase it when the company announces its deliveries. The company also gives

an option to cancel and get a refund anytime. Based on the statement, plan an appropriate Segmentation, Targeting for Ola Scooter considering the profile of the Indian consumer.

Answer 1

Ola Electric is a new product-based solution from Ola that will see the company launch electric scooters for clients. For Rs. 499, Ola is offering pre-booking for these scooters. Ola's electric scooters are on a mission to change the future of mobility.

It's divided into sections based on price and refund policy. It has a lot of flexibility to help customers who have a hard time waiting for delivery.

Commuters looking for a faster last mile to home or work are the target market for e-scooters and portable e-bikes. Another large market is students on college campuses. For their plans, a payment of $499 is adequate for the target market.