Marketing Answers

You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. 

Kizuri Ltd is an East African Brand that deals with special skin soaps. The company embraces the use of local raw materials in their manufacture. You are the marketing manager of Kizuri Ltd task with the responsibility to analyze the marketing environment in Kenya.

In your analysis inlcude the following:

Kizuri ltd different Products and the target market

Analyze the micro and macro environment

Include relevant examples of each area of the environment

1. Your accounting office has asked you to use a free email service, saying they will switch you to a paid one with more features when your business grows. What are the arguments for going with a more robust paid service now?

Report on the importance of ethical behavior in the public relations profession.

After finding an example of a South African Company’s code of ethics read through it and name and discuss the ethical theory that your group argues this company adheres to. Make a clear and convincing argument (not exceeding 250 words) as to why (after reading the code of ethics) you think this is the ethical theory that the company subscribes to.

1. What are anti-takeover defenses? What are they for?
2. Give 5 examples of anti-takeover defenses and explain.
3. What are the advantages of anti-takeover defenses?
4. What are the disadvantages of anti-takeover defenses?

What are the differences between the workings of a family Business and those of a typical non-family-owned professionally managed business?

Identify and discuss the differences between institutional and professional codes of conduct and give examples of each

Explain the concept of ethics

Explain what is meant by reporting news "truthfully, accurately and fairly"?