Question

 Now assume that Sam’s shirts sell for $400, his sweaters for $600, his socks for $150, and his hats for $200. Would your pricing strategy recommendations change any? Why or why not

Answer 1

My pricing strategy recommendations would change because Sam should create awareness of his brand and give the customers a purpose as to why they should purchase an expensive product over the normally priced outfit. Brand awareness should be created with a core of delivering luxurious and high-quality products.