Answer to Question #315677 in Marketing for sanju

Question

Plan a research program with clearly defined target groups, geographies, demographies you shall plan your research project.

Answer 1

The research program would follow the following steps;

Step 1: Acknowledge that you have a specific target audience

It’s important to understand that your products and services have a target audience that can be defined. As a marketer, your primary goal is to find ways to identify who these people are so that you can create marketing campaigns that speak to them directly.

Step 2: Determine what criteria you intend to use to identify the consumers you most wish to reach

An audience can be sorted any number of ways based on an almost infinite number of criteria. But your audience is unique to your brands, so you’re going to want to identify the factors that can be used to create a better connection between their potential needs and what your company offers.

Step 3: Identify what your customers and prospects want most from you

One of the challenges that most marketers face is that they are too close to their own brands.

While you certainly want to promote your brands and services in a positive light, you also need to be willing to put yourself in the shoes of your target customers as often as possible. Chances are they don’t know much (if anything) about your brand or understand the benefits you offer nearly as well as you do.

Step 4: Identify the best channels to use to communicate with these people

You want to make sure that when your target consumers are learning about the world around them that your messages are part of that information stream.

Step 5: Measure campaign results to determine if you actually did reach the right people!

Defining your target audience is just the first step. Now, you need to determine if you were correct. It’s not uncommon for marketers to identify an audience they want to reach only to discover once the campaign starts running that a very different group of people respond to the marketing materials. Again, depending on the types of marketing channels you use, the feedback you will receive can tell you some very important stories.