Answer to Question #315679 in Marketing for sanju

Question

You are the marketing director of Football Federation of India. Soccer as a sport although

very interesting is not a popular audience sport in India How would you generate

consumer interest in Football? Create a marketing plan for making Football as a consumer spot using the marketing mix principles.

Answer 1

1.   Set objectives and goals.

2.   Establish an estimated budget.

3.   Determine an exclusive vending proposition.

4.   Determine the target market.

5.   Ask consumers for advice.

6.   Define the product in detail.

7.   Understand the distribution channels.

8.   Establishing a pricing plan.