Answer to Question #315682 in Marketing for sanju

Question

Plan a research program with clearly defined target groups, geographies, demographies you shall plan your research project.

Answer 1

The following steps would be followed in the research programe

Recognize that you have a certain target market in mind:

It's critical to recognize that your products and services have a specified target audience. Your major goal as a marketer is to figure out who these folks are so that you can design marketing strategies that communicate directly to them.