Answer to Question #294567 in Marketing for Mohd Danish

Question

Company ABC recently conducted a survey that show that 30 percent of customers will only shop there once and never use the company products again. What are some general ideas that can help increase customers loyalty ?

Answer 1

Almost every company measures customer satisfaction via some kind of customer feedback, only a few brands are able to build customer loyalty. For instance, a customer could be very satisfied with your product or service, but would nevertheless move on to another provider for a better price. The following are some of the ideas one can use to improve customers’ loyalty;

Firstly, be loyal to attract loyalty. This is because satisfaction is a phase whereas loyalty is a virtue and to expect the latter in customers, companies should show loyalty towards customers as well. Secondly, be reliable. When we keep our promises, we show our customers that they are not taken for granted. In addition customer loyalty automatically increases when customers remember us for our sincerity, instead of thinking of us for our inability to deliver on our promises.

Another idea in which customer loyalty can be improved is by been caring and expressive. This is because customers need to know that their presence makes a huge difference and if we do not care to let them know, they would not care to visit us either.

Lastly, we can improve customer loyalty by been honest even if it means no business for you as our customers have different tastes, not all of our products might interest them and with the very fact that a company is more interested in the customer’s need than its business, will go a long way in building customer loyalty.