Answer to Question #294410 in Marketing for shan

Question

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

i) The situation summary

ii) Market Target (s) Description

iii) Objective of Market Target (s)

iv) Forecasts & budgets

Answer 1

Twitter Strategic Marketing Plan

A.   The Situation Analysis

Twitter is a large international social media platform that has more than 330 million active users on a monthly basis on average. The situation of the social media application in 2021 was as follows: net profit averaged to $ 1.14 billion, total assets $13.37 billion, equity $7.37 billion and employees totaled to 5500.

B.    Market Targets

Twitter global users are mainly composed of youths aged between 25 and 34 years. This age group forms approximately 40% of the total users.

C.    Objective of the Market Targets

The main objective of the Twitter markets is to maximize the number of users of the platform to increase their revenues.

D.   Forecasts and Budgets

The revenue of Twitter in the financial year ended December 31^st 2021 was 4799.06. Which was a decrease from the revenues of the previous year? The media platform devoted a lot of resources in advertising to increase their subscribers. Therefore, it is anticipated that it will make huge profits going forward.