Answer to Question #293934 in Marketing for Yengani

Question

South African Health Minister Joe Phaahla hosted a digital press conference to update the public on the heath and vaccination platforms. During the briefing he outlined some of the distribution plans and national vaccine programmes. Many people complained that the medical jargon puzzled them. The Minister announced that the provincial MECs and media houses will clarify the medical terms as he cannot address any concerns during the speech. In his closing remarks he encouraged the public to consult the media and the Government Gazette about the Covid-19 vaccine and updates. The press conference was held on Wednesday 05 January 2022 from 12:30 to 14:00 on Microsoft Teams.

In view of the above scenario, identify and explain the basic components of communication. 

Answer 1

The Basic components of communication in the scenario include context, sender, message, medium, recipient, and feedback.

Context- the context for the communication was about updates on health vaccination platforms.

2. Sender- sender is a person giving or sending the message, in the scenario the sender is the minister of health of South Africa Joe phaahla.

3. The message- is what the sender intends to communicate, therefore Joe phaahla aims to educate the health vaccine platforms about the distribution plans and national vaccines programmes.

4. Medium - The means used to transmit the message is media, provincial MECs, and the government Gazzette.

5. The recipient is the person or audience targeted to be reached with the information, in the scenario, the minister of health intends to inform the digital press conference members as his audience.

6. Feedback- is the main component of communication that enables the sender to analyze the effectiveness of the message and if the message was well interpreted. For instance, in the scenario, the press conference complain about the use of medical jargon which was not familiar to them.