Answer to Question #294116 in Marketing for ankit

Question

Company ABC recently conducted a survey that showed that 30 percent of customers will only shop there once and never use the company’s products again. What are some general ideas that can help increase customer loyalty?

Answer 1

Customer loyalty happens when customers give a company repeat business over time. If you provide great value in your product or service, and the customer experience stays consistently good, then your business will reap the benefits of customer retention. The following are some general ideas that can help increase customer loyalty;

Communicate your values- Before you can increase customer loyalty, you should first understand what aspects of your brand are worthy of your customers’ loyalty. Sit down with your team and come up with a marketing strategy that outlines what makes your brand stand out, what your purpose is, and how your values align with your customers' core beliefs.

Provide exceptional customer service- For new and existing customers, you want to provide the best possible experience. Your customer experience includes everything about the way your customers interact with you, from the moment they first land on your website to when they call and ask your customer service team for assistance.

Show your appreciation with a loyalty program- To build customer loyalty, it helps to incentivize repeat purchases with special offers, discounts or perks. You might even consider creating your own customer loyalty program.

Ask for feedback- If you're looking for ways to build customer loyalty, you should be asking your customers for feedback every chance you get. Customer satisfaction surveys are commonly used following a support interaction, and they give you an indication of how happy your customers are with the help they received.