Answer to Question #294029 in Marketing for abeni

Question

Assignment on the course Product & brand Management year 2022 G.C

Assignment 1: Review brand architecture strategies (provide Ethiopian brand as an example):

Areas to be covered (25 points):

A. An over view of brand architecture

B. The main types of brand architecture

C. Choosing the appropriate brand strategy

D. Brand hierarchy

E. Multi Brand Strategy

Answer 1

A. It is the structure of a brand in an organization. It helps you define what that relationship is, and helps your brand stay organized internally. Example Pamper.

B. the house of brands

the branded house

the endorsed brand

C. Ensure you have a thorough understanding of branding strategy.

Evaluate the extent of competition prevailing in the market.

Product uniqueness and focus on brand's distinctive features.

Evaluate the market size to recoup the expenditures incurred in the initial phases of establishing a brand.

Know the resources at the disposal of the firm.

D. Brand hierarchy is defined as a systematic branching structure of a brand’s distinctive elements for its sub-products.

E. A multi-brand strategy is a company's method for shaping, creating and advertising its different brands. By having a portfolio of brands, a company can provide customers with a diversity of choices, products with unique features, and target particular audiences or sections of the market.