Answer to Question #294412 in Marketing for shan

Question

Based on the case above, prepare a one-year strategic marketing plan for Twitter to grow their unmet potential. The one-year strategic marketing plan for Twitter will include the following: -

1. i) The situation summary
2. ii) Market Target (s) Description
3. iii) Objective of Market Target (s)
4. iv) Forecasts & budgets

Answer 1

i) The situation summary

Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website, and more. You can choose to promote your account to gain new followers, or promote individual tweets to boost engagement and campaign visibility. Using a platform such as Twitter gives businesses a cost-effective method of engaging with their consumer base. It gives them access to audiences around the world, while providing an opportunity to interact with customers instead of continuously promoting products and services.

ii)  Market Target (s) Description

Twitter is a hub full of news and information. Twitter global audience was composed of 38.5 percent of users aged between 25 and 34 years old. The second-largest age group demographic on the platform was represented by users aged between 35 and 49 years old, with a share of almost 21 percent.

iii) Objective of Market Target

Brand awareness as measured by followers and reach. Brand engagement as measured by replies and shares. Community engagement as measured by mentions.

iv) Forecasts & budgets

Twitter Inc. reported second-quarter sales that topped analysts’ estimates, and gave a forecast for the current quarter that exceeded expectations amid global events such as the Olympics that drive advertising. Shares jumped about 5% in extended trading.

Revenue will be from $1.22 billion to $1.3 billion in the period ending in September, the San Francisco-based company said Thursday in a statement. Analysts, on average, projected $1.17 billion, according to data compiled by Bloomberg. Second-quarter sales jumped 74% to $1.19 billion from a year earlier, compared with analysts’ estimates of $1.06 billion.