Management Answers

Explain the following fields of organisational communication.

1. Marketing communication

2. Public relations

Describe the role of communication in the life of an organization like Fambi Limited.

Environmental Education/Education for Sustainable Development can occur in diverse learning contexts. a. State [3 marks] and describe [6 marks] three different learning contexts in Environmental Education/ Education for Sustainable Development can take place. b. List [3 marks] and explain [6 marks] three factors that influence our choice of methods for Environmental Education/Education for Sustainable Development. [18]

Discuss any two social media platforms that can be used to engage with some of tresemmes stakeholders. Your answer must be clear explanation that includes the name and explanation of the social media, the stakeholders you will engage with by using the social media platformand example of the content that you would use on the social media platforms to encourage engagement from stakeholders.

3.1 Critically discuss and illustrate using a diagram the steps involved in data mining when viewed as a process of knowledge discovery. (20)

3.2 State and explain the challenges to data mining regarding data mining methodology and user interaction issues. (10)

Explain what you understand about the term stakeholders

Explain how performance measurement is both a quality control and risk management

Assume the worst case scenario in terms of the the factors mentioned above. What would be the predicted sales revenue for the Whole Grain Pizza? Explain your thought process behind considering the worst case scenario. Paste the excel template containing your calculations in the submission file.  (5 marks)

Access Facebook and search for any organisation of your choice.

Choose to Like their page.

Write down the number of times that the organisation posts new information on a monthly basis. (2 marks)

What kind of information is posted by the organisation? (2 marks)

Does the organisation respond to questions or comments posted by users on its page? (2 marks)

Why do you think is it important for an organisation to respond to questions and comments from people? (10 marks)

Explain why different things are important for journalists from different media, with specific reference to radio, television and daily newspapers journalists. (9 marks)

Find a major news incident of an ongoing issue and compare the coverage of the incident by the different media over a period of time. (15 marks)

Provide the key functions of the following professions:

•public relations

•journalism

2.In your own words, explain why the media is important to public relations.

3.Explain the importance of journalistic skills for a Public Relations Practitioner (PRP)

4.Discuss in an essay of 800 words how and why ethical considerations should be part of our everyday conduct as public relations professionals.