Search & Filtering
Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch.
What is the most appropriate form or intellectual property protection for an innovative machine? Explain your answer.
Define whistleblowing and explain the circumstances under which it would be justified.
Mountains and Dunes a travel company created an attractive and illustrative brochure for its prospective customers. However, an insensitive content writer created the following content which was sure to crash the business.
Come and explore the undiscovered India with us. We provide an excellent service to all those travelling with us. It brings to you the freedom of cooking your meals anytime of the day in the state of art kitchens attached with every accommodation that we provide. So come enjoy and feel at home with Mountains and Dunes. Remember we choose the best locations for you. You will surely enjoy our services. Though our rates are a relatively high but it is justified with the class of tourists we cater to. Bag packers are not out clients. Remember- we are a class apart and so are our clients.
a. What are the supposedly inappropriate elements in the paragraph written by the content developer
"Please send me only reference of answer
Mountains and Dunes a travel company created an attractive and illustrative brochure for its prospective customers. However, an insensitive content writer created the following content which was sure to crash the business.
Come and explore the undiscovered India with us. We provide an excellent service to all those travelling with us. It brings to you the freedom of cooking your meals anytime of the day in the state of art kitchens attached with every accommodation that we provide. So come enjoy and feel at home with Mountains and Dunes. Remember we choose the best locations for you. You will surely enjoy our services. Though our rates are a relatively high but it is justified with the class of tourists we cater to. Bag packers are not out clients. Remember- we are a class apart and so are our clients. b. How would you rewrite the paragraph if you were given the task of editing the paragraph?
"Reference of answer"
Which one of Porterà ¢ s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target along with the price points?
Is perception management applicable in current times when we are working from home virtually and not interacting personally with our coworkers and managers? Rationalize your opinion with steps and measures that help you manage the process.
- Propose a 360-degree, cross-channel campaign that will promote engagement and brand loyalty among consumers for an Alco-Bev brand in India.
- Ideally, this would incorporate some sort of unique rewards system to compel customers to interact with our brand.
- Cross-channel could include social media, OTT and mobile networks, off-premise (in-person store purchases), packaging, etc.
