Question

1. Propose a 360-degree, cross-channel campaign that will promote engagement and brand loyalty among consumers for an Alco-Bev brand in India.
2. Ideally, this would incorporate some sort of unique rewards system to compel customers to interact with our brand.
3. Cross-channel could include social media, OTT and mobile networks, off-premise (in-person store purchases), packaging, etc.

Answer 1

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