Answer to Question #253487 in Management for Nachiket Pawar

Question

Mountains and Dunes a travel company created an attractive and illustrative brochure for its prospective customers. However, an insensitive content writer created the following content which was sure to crash the business.

Come and explore the undiscovered India with us. We provide an excellent service to all those travelling with us. It brings to you the freedom of cooking your meals anytime of the day in the state of art kitchens attached with every accommodation that we provide. So come enjoy and feel at home with Mountains and Dunes. Remember we choose the best locations for you. You will surely enjoy our services. Though our rates are a relatively high but it is justified with the class of tourists we cater to. Bag packers are not out clients. Remember- we are a class apart and so are our clients.

a. What are the supposedly inappropriate elements in the paragraph written by the content developer

"Please send me only reference of answer

Answer 1

The content developer has made several errors in the content. The words and phrases used sound comical to readers and he has not observed the ideal writing protocols. For instance, the first statement, "come and explore the undiscovered India with us", sounds commanding to readers thus could discourage them from seeking the company's services. The developer's approach is unpersuasive and friendly to readers rather ther content dispays pride and arrogance.