Answer to Question #253469 in Management for Ashirwad

Question

You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children.
Which one of Porterà ƒ ƒ ¢ € ™s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target along with the price points?

Answer 1

The nonexclusive technique I would pick is separation in light of the fact that with separation the organization will plan items as indicated by the inclinations of their clients which will give them an upper hand over different organizations creating a similar item. 

The classification of clients I would target are the: 

Steadfast clients: Clients that make up a minority of the client base yet produce an enormous part of deals. 

Motivation clients: Clients that don't have a particular item as a top priority and buy products when it appears to be acceptable at that point. 

Rebate clients: Clients that shop much of the time however base purchasing choices essentially on markdowns. 

Need-based clients: Clients fully intent on purchasing a particular item. 

Meandering clients: Clients that don't know of what they need to purchase.