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Use various South Pacific as well as international examples to discuss how multinational companies and/or international marketers can improve their relationships with the host country governments while lessening political vulnerability.
Essay [1,500 words] - 20 Marks
1. International marketing is complex and full of challenges. Operating in overseas markets is no easy task.
a) Use various South Pacific as well as international examples to discuss how multinational companies and/or international marketers can improve their relationships with the host country governments while lessening political vulnerability.
b) Also elaborate on the actual strategies, marketers can use to minimise political vulnerability and risk.
the challenges KFC faces because of depending on other companies for logistics/delivery of key materials.
Is perception management applicable in current times when we are working from home virtually and not interacting personally with our coworkers and managers? Rationalize your opinion with steps and measures that help you manage the process.
Discuss the most appropriate traditional positioning strategy to ensure your country of choice (Switzerland).
The positioning strategy is aimed to position the outdoor equipment store in its entirety and not a specific product.
Note: It is important to motivate your choice.
Discuss the strategic and tactical decisions that an outdoor equipment store need to make before entering Switzerland
A prominent caterer is planning to open up a mid-sized multi cuisine restaurant. Considering his expertise and knowledge in the food and beverages services, he is confident of getting into a full-fledged restaurant operation. You are required to suggest the team on the following points:
a. Suggest a site location for the restaurant, assuming it to be Metro city (you can assume a city of your choice). Give your reasons for the same.
b. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year?
MG Motors have been having a tough time from the time of their launch in India . They feel that there have been a lot of pilferage and wastage in their production and they need to sort it out as soon as possible. Also, the time taken manufacturer one unit of their cars is extremely high as compared to global benchmark s. They have hired you as a consultant for the same? can you explain the concepts of JIT and Lean production to them and help them apply the same in order to reduce their troubles?
Parle Agro makes its entry into the dairy segment with a premium and high-quality range of flavored milk products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH becomes the only flavored milk beverage in the global market to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for the new launch
can you do a SWOT Analysis of any 1 India an company of your choice dealing in FMCG?
